Services
Civic is an agile creative consultancy that delivers a step change for clients with a minimum of fuss.
We call it pro-social branding, everything you need to refresh and maintain your brand, tailored for social good organisations, from research and strategy through to naming, values, logos, messaging, and all kinds of collateral and content, including publications, campaigns, videos, search, social media and – of course – websites.
Insight
Someone once said that a brand is what your customers say about you when you’re not there. From stakeholder consultation, in-depth interviews and focus groups, through brand tracking surveys and digital analytics, we provide all the insights you need to build a confident understanding of your customers’ perceptions, attitudes and behaviours – and what their mindset means for your brand.
Strategy
The best brands have a strong sense of purpose. We build a holistic sense of how your brand operates in its spheres of influence – your sector, your stakeholders and in your values and capabilities as a social business. These things taken together can help you change the world. But a great strategy isn’t enough: in fast-moving times, brands must be tactical, too.
Engagement
Brands are where business and emotion intersect. Of course, you want your stakeholders to care about your work. The most effective rebrands engage stakeholders every step of the way. From consultation activities through to regular updates and engaging supporters in rollout, we can help you develop an engagement plan that stakeholders with value and appreciate – building positive emotions and strengthening your brand.
Copy
Identify is a story we tell ourselves. We create names, straps and statements that ring true for staff and customers alike. That’s because they capture your brand story, building on your purpose and values. We help keep the story going by defining your unique tone of voice and bottling it in style and phrases toolkit. This empowers your in-house team so you can sustainably connect with customers.
We can help with audits and content strategy, too, including tailored SEO advice that ensures your copy is web-ready and optimised for search.
Graphic design
Now for the fun part. Our big-hearted graphic designers turn strategically sound creative briefs into gorgeous logos, websites and graphic systems that delight and inspire.
Plus great guidelines make in-house ownership easy, ensuring your brand is sustainable for the long term.
Digital
We love digital and ‘digital first’ thinking is at the heart of all we do, from raising awareness and enabling service delivery through to driving organisational change. We build on-brand and effective websites with a focus on Squarespace, WordPress and bespoke coded apps, as well as search. andsocial media strategy and infrastructure.
Content and collateral
We can deliver all the assets you need, from publications and websites through video, social content, signage and interiors. Our work shows the diverse range of collateral that we can produce, together with our talented team of associates.
Change management
The best rebrands run deep, as the outward expression of profound organisational change. We help clients use these transformational moments as a way of re-engaging as well as re-energising stakeholders with a clearer and more focused sense of purpose.
How can we help?
Wherever you are in your process or thinking, we’ll be happy to chat.
